Cast all doubt and hesitation aside, and seize the day. That’s the message the 2023 Pantone Color of the Year is driving home with 18-1750 Viva Magenta, a hue that celebrates fearlessness, creative expression and, well, a zest for life.
As we ready to ring in 2023 and move past what’s admittedly been a few trying years—over which Pantone’s annual color unveiling has revolved around positive-thinking (with 2021’s 13-0647 Illuminating) and the pursuit of endless possibilities (with 2022’s 17-3938 Very Peri)—this year’s highly anticipated color announcement promotes personal empowerment.
“[PANTONE 18-1750 Viva Magenta] is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement,” explains Leatrice Eiseman, executive director of the Pantone Color Institute. “PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”
The undisputed color authority, too, plays up Viva Magenta’s tie in to nature, which serves as the ultimate beacon of inspiration for those in the design field and beyond.
“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength,” Eiseman adds.
Here, we pulled a few spaces that nod to the deep magenta hue that’s empowering us to be the truest version of ourselves in 2023.
Laser-cut woodwork- lined panels by Post-Studio Projects enhance the master bedroom wallcovering by Phillip Jeffries. The bed upholstered in Lelièvre fabric is a foil for the Made Goods nightstand and Arteriors lamp. (Photo Kerry Kirk)
After McGuire and Tenzin spotted a glass and brass floor lamp at Alberto Biagetti’s Milan atelier, they commissioned a pendant version to hang over the custom dining table. The Ligne Roset chairs surrounding the table add color notes, while the mirror and glass Delirium Yum sculpture by Sebastian Hepting and Ingo Maurer adds drama. (Photo: Peter and Kelley Gibeon)
Architects Dale Hubbard and Chad Willis created a seamless indoor-outdoor experience with folding glass doors that open the living room to the outdoor dining room. Inside, McGuire designed the coffee table that sits between a pair of Poliform armchairs and a Flexform sofa. The Tibetan wool and silk rug is from Organic Looms, and the Fiama pendant is by Tech Lighting. (Photo: Peter and Kelley Gibeon)
Treo Construction fabricated a cedar tongue-and-groove ceiling for the covered terrace overlooking the lake. Against the bamboo wall, Grauer organized an Artefacto sofa, armchair and coffee table. (Photo: Peter and Kelley Gibeon)
As a future homework spot, Artec Design executed the family room’s white oak desks with lacquered shelves for the couple’s young children. Red Minotti chairs add a dose of color. (Photo: Kris Tamburello)
