Let This Revamped Palm Beach Showroom Draw You Into A World Of Whimsy


Blue wallpaper and draperies behind a green couch and floral armchair from Casa Branca Palm Beach

Interior designer Alessandra Branca has injected new energy into her Worth Avenue showroom, Casa Branca, in Palm Beach. Showcasing recently launched collections as well as a sneak peek at makers to come, the reinvigorated space draws clients into a world of whimsy with cheerful colorways, rich textures and a fresh taste of spring. Read on as Luxe sits down with Branca to discuss her inspiration and what’s next.

What sparked the redesign? I love thinking of the store as this ever-changing environment that reflects new ways to see Casa Branca as well as Palm Beach interiors. As always, there is a mix of patterns and textures and a play on vintage. The sky-blue Casa Branca Madagascar wallpaper, new to our collection, feels fresh. It plays against the green in our Audrey linen print and the new Palampore fabric in Coral and Stone. We were able to show different styles, blending updated furnishings, Casa Branca custom upholstery with wonderful 18th-century Italian chairs and gorgeous vintage rattan pieces. The space represents my only rules for interiors: Mix it up!

Any standouts in the new spring collection? This collection is anchored on one end by joyful, sophisticated prints with an updated, classic appeal and on the other end by textured woven fabrics and wallpapers in rich colors that anchor a space. The prints are based on my love of classical concepts, such as the Tree of Life pattern in Audrey, and wonderful antique Palampores, which I collect. Spring green, sky blue, coral—they all live in harmony as they do in nature. 

What can we expect from you this year? Lots of design work as well as a wonderful event and collaboration with amazing vendors this spring at Round Top. Casa Branca has many upcoming launches, including the spring textile collection, collaborations across categories and a major expansion of our Palm Beach footprint and concept.