Luxe checks in with a cast of creatives pushing innovation and equity to the forefront of design. Meet The Curator, The Innovator, The Reconceivers, The Activist, The Botanist, and The Storytellers.
THE INNOVATOR | ANDERSON SOMERSELLE, SOMERSELLE
“I don’t love the word ‘disruption,’ but I am passionate about asking the question, ‘how can we make people’s lives easier?’ And I think the answer to that lies in meeting them where they are,” shares Anderson Somerselle.
For Somerselle, a veteran of the textiles industry, this passion manifested in the launch of a luxury, digital-first showroom engineered to streamline the design process, aggregating boutique lines—as well as their up-to-date stock numbers and samples—in one easy-access destination. “It’s an honest response to witnessing how many designers and clients start their inspiration process online today,” he notes.
With the lower overhead associated with a digital-native footprint, Somerselle also provides a more affordable avenue for smaller brands to gain representation. “It made sense to bring together these amazing artisans in a virtual showroom first, because digital offers more reach,” he explains. “Eventually, we’ll open a physical space, but that will also be a totally different experience. I want people to walk in and say, ‘Wow! I want to live here.’”