San Francisco Opens Its Doors To This Luxury Rug Maker’s Showroom


The interior of the Armadillo showroom in San Francisco.

white showroom with multiple different neutral rugs

Sacramento Street can now further tout its bona fides as a design destination. Armadillo, the American and Australian rug maker, has opened its first showroom in San Francisco, joining the likes of de Gournay and The Future Perfect in the Presidio Heights neighborhood. Trade and retail clients alike can browse Armadillo’s vast offerings, courtesy of the outsized samples on display in the light and airy 700-square-foot space.

Each of the brand’s collections are handmade by artisans in India who draw on generations of experience and expertise, from hand-dyeing and sun-drying to spinning and weaving fibers into flat-weave, hand-knotted and braided rugs. Mojave, the latest release, is a luxurious take on jute, at once elegant and understated.