After Luxury Beds In A Box, Coley Collett Hull Shares What’s Next


dog sitting on a fluffy chair

Coley Collett Hull spent six years designing textiles in New York before returning home to Charlotte, North Carolina, launching her eponymous company in 2019. Bent on bringing luxury “beds in a box” to the market, she unveiled quick-ship (and quick-to-assemble) headboards, bed frames, tables and more, all produced in nearby Claremont. “Supporting American manufacturing is very important to me,” says Hull, who comes with an industry pedigree (one set of grandparents founded Lee Industries while the other grandfather had helmed Henredon). Hull caught up with Luxe to chat about inspiration, innovation and what’s coming in 2021.

A bed frame that folds up in a box? How did you do it? Our bed frame took so much prototyping to make it sturdy, shippable and sleek. The oak legs come in three finishes and the headboard in six shapes.

We love your hair-on-hide. We do, too! We also just launched an ultra-luxe raffia in three colors and a stripe. It’s easy to clean—a perfect choice for our Porter side table (below). And our luxe velvet has the perfect amount of sheen and is very durable; it doesn’t crush or show marks like most velvets. 

What’s next? By February we’ll have launched two new piping colors for our sateen bedding, plus three large-scale prints, including one floral and another with herons. Look for outdoor versions of existing pieces (such as our Teeny swivel chair, shown above) in fresh outdoor fabrics this spring.

yellow and white stool