Benjamin Moore Is On A Mission To Boost Your Color Confidence


benjamin moore color reader app

Raise your hand if you’ve ever determined the perfect paint color only to brush a sample on your wall and discover the shade in no way resembles the hue you meticulously selected from dozens of fan decks (or scores of Pins).

Benjamin Moore is striving to take the guesswork out of the color-selection process with the launch of its Color Portfolio app and ColorReader tool.

Released last week, the technology gives users access to more than 3,500 hues in the brand’s digital library and lets them get a feel for what the shade would look like in a room. The mobile apps — marketed to both consumers and trade professionals — are designed to provide more accurate matches so there are no surprises when it comes to making the paint transition from the screen to your personal space.

“By bringing the color-matching capability together with visualization in one app, the Benjamin Moore Color Portfolio allows professionals to use colors that have been matched to fabrics, materials, decorative objects and apply them to a wall virtually to help work through the color-selection process,” says Andrea Magno, Benjamin Moore’s director of color marketing and development. “Our aim is to make the color-selection process easier, and maybe even make it fun for the end user, while helping them visualize their spaces painted in a different color.”

The Color Portfolio app is available for free on Apple and Android mobile devices. The ColorReader tool — which is slightly more trade-focused by allowing designers to provide clients with instant results —  begins at $99 and is available for purchase online with Benjamin Moore.

So whether you’re determined to make a bold statement, or create a more serene aesthetic with a muted color palette, the ability to have a few color test-runs is right at your fingertips.