Ski Gear And Elevated Modern Design Define This Chic Aspen Shop


Interior of AspenX store with a dark-gray rug, white Island with clothes on display and shelving

To a portfolio that ranges from spectacular private residences to a thoughtful exhibition at this year’s Venice Biennale of Architecture, Aspen-based design firm Rowland+Broughton recently added a chic retail experience at the base of Aspen Mountain. Conceived in collaboration with Aspen Skiing Company and Cinco Design, the AspenX flagship store at Gondola Plaza showcases premium performance wear against a slick backdrop of ebonized-oak cabinetry and bleached-oak seating.

Overhead, a dropped ceiling comprising thin beams of extruded aluminum creates a sense of openness, while underfoot lies a bespoke geometric carpet in tones of black, gray and “Herbert Bayer Blue”—a nod to the design visionary who was instrumental in the town’s postwar revitalization. A Neolith bar invites visitors to linger over drinks, savory bites and Ladurée macarons after shopping or while arranging rentals of top-tier bikes and skis, rounding out this stylish base camp for adventures on the mountain.