Chicago-Based Virtual Design Service Homeward Embraces The New Normal


“Out of adversity comes opportunity,” Benjamin Franklin once said. With interior designers forced to rethink how they work in 2020, Chicago-based James Thomas Interiors decided the time was right to launch virtual design services. Homeward focuses on one or two rooms, either a light refresh or a decorating project (not remodeling or new construction). It starts with an onboarding consultation followed by a one-concept space plan, mood board and product selections. Power is placed in the clients’ hands, as well: They’re responsible for some of the ordering, as well as implementing the final design in the room. “I think going forward this is only going to become more important,” says James Dolenc, principal. “Our homes right now not only provide shelter, but are a source of inspiration, calm, togetherness and family.”