Get Excited For Chip & Joanna Gaines’ Target Collab


Hearth & Home With Magnolia


Cue the countdown to Nov. 5.

That’s when you can walk into your local Target and experience Hearth & Hand with Magnolia, Chip and Joanna Gaines’ latest design collaboration.

Set up as a little shop within Target itself, the line offers more than 300 “beautiful basics” with the modern farmhouse design scheme typical of the HGTV power couple’s design aesthetic. Even better, the collection is also available online and will be a permanent feature in the store for years to come, changing every season to include new items.

The collection includes tabletop pieces, home decor and giftables (perfect timing for the holiday season). Keeping in line with Target pricing, most items are under $30, but the range spans from $0.99 to $129.99.

Why the team-up with Target? Chip says the superstore’s commitment to giving back to communities resonated with the couple, who recently launched the Magnolia Foundation. Through Hearth & Hand with Magnolia, Chip, Jo and Target will collaborate to help people not just in their Texas hometown of Waco, but across the country.

The duo is so excited about the partnership, Chip says “[Jo] wants to re-register for our wedding again.”

Need another excuse to go to Target? See what else the brand premiered this season here.

Hearth and Home With Magnolia