A Love Letter To Travel, Alessandra Branca’s Debut Lifestyle Collection Is A Vibrant Tribute That Inspires


Looking for ways to brighten up your space? Queen of Color Alessandra Branca’s highly anticipated lifestyle collection is sure to add some cheer to any room.

Launched this month, the aptly named Casa Branca assemblage features a wide range of items, including tabletop accessories, napkins, mugs and lampshades.

The interior designer’s global lifestyle is clearly an influence in the colorful product array. A Roman by birth, Branca has lived in Chicago for three decades — with offices and outposts in Los Angeles and New York — working with a jet-setting clientele with homes around the world.

Embracing the notion that “you don’t have to go there, to be there,” the products, in part, are designed to transport and tribute: The design of the Pavilion fabric offers a nod to an 18th-century Italian panel, while Jaipur Paisley, based on early Indian patterns, takes its name from the Pink City. Other linens are hand-embroidered by genocide survivors in Rwanda.

Available online and via Ainsworth-Noah, the products are just a sampling of more smile-inducing treasures coming down the pike. Expect a selection of vintage and antique finds from the designer’s trips near and far.

For more on Branca’s collection, plus her outlook on finding happiness where you are, watch her conversation with Luxe Editor in Chief Pamela Jaccarino on DesignTV by SANDOW.