Peek Inside An Upper East Side Boutique Celebrating Artisanal Design


Decor on wall shelves and pedestals at L'Objet store by Elad Yifrach

Portrait of Elad Yifrach standing inside L'Objet store

Set along Madison Avenue, L’Objet’s Upper East Side boutique is a testament to the artisanal savoir faire and experimental spirit that the luxury home decor brand promotes. Founder Elad Yifrach worked closely with interior architecture agency Rigos Mills to create an environment that is as much a destination as it is a backdrop for the brand’s rich catalogue.

A succinct interplay of terrazzo, suede, travertine, glass and cedar makes all the difference. “We want the space to be an immersive platform for our customers,” Yifrach says. Alongside anthropomorphic sculptures by the Haas Brothers and works by local talent Sourabh Gupta and renowned Portuguese ceramicist Bela Silva, the storefront and apothecary areas also place a special emphasis on home fragrances.