ETEL opened its United States flagship store in Houston’s The Shops at Arrive located at 2800 Kirby Dr., Suite B112, on September 27.
A pioneer of modern and contemporary furniture in Brazil known for its exquisite wood construction, sustainable techniques and thoughtfully curated designer collection–not to mention coveted by the likes of Lenny Kravitz and Jodie Foster–the brand was founded in 1985 by designer Etel Carmona and has developed a reputation as offering the haute couture of Brazilian furniture. And it was the first company in Brazil certified by the forest Stewardship Council (FSC), for its sustainable practices–from rotating tree harvest to zero wood waste.
These attributes and more make ETEL’s decision to open its United States flagship store in Houston an exciting one for Texas design enthusiasts. “We chose Houston because of the city’s notorious relevance in the contemporary art field and the fact that the Museum of Fine Arts, Houston has one of the most important collections of Brazilian Constructive Art,” said Lissa Carmona, who was initially approached by ETEL Houston co-owners Caroline Tonisi and Angelica Nechar to bring the brand to the Lone Star State. “Houston holds a significant part of our art history and has a meaningful knowledge of Brazilian art and in consequence Brazilian design and architecture.”
Designed by Milan-based architecture firm Superluna, the Houston gallery will feature creations from Lina Bo Bardi, Oscar Niemeyer and Jorge Zalszupin and provide access to ETEL’s entire product line of furnishings by Brazilian designers, including tables, chairs, benches, beds, desks, lamps, bookcases, sofas, and much more.