WHO: Flower Bar, Old Town Scottsdale’s resident botanical experts, who manage to combine an abiding love of plants with both artistry and a commitment to seasonality.
WHAT: Sculptural floral arrangements that defy gravity, the color wheel and expectations. Succulents ready for their close-ups. Owner Megan Carollo laughing behind the scenes.
WHY: For beauty, for truth, for the occasional floral wall installation that racks up more than 15,000 views in a matter of hours.
IN THEIR WORDS: “We see social media as a way to connect with our audience in an authentic manner, which means we post when we can (our hands are full of flowers a lot), share our knowledge of florals and plants (because we’re nerdy like that) and just try to have fun with it. We are serious about flowers. Less serious about social media.”