Talking Shop With Danae Horst
When did you open? Folia Collective began as a pop-up shop and plant-styling service in 2016, and we opened our brick-and-mortar store in Pasadena this past April.
Describe the space. With floor-to-ceiling, wood-framed windows, it feels like our own little greenhouse. At only 240 square feet, we like to say it’s mini but mighty, with an airy, open feel.
What do you offer? Everything from planters and garden tools to a select line of hand-care products and works by local ceramicists and designers–plus stationery and candles. We’re constantly adding fresh pieces to the mix.
How is Folia Collective distinct? We supply products that aren’t just functional but fit our aesthetic–it’s not an easy task in an industry where the designs haven’t really kept up with the times. Beyond the shop, we offer plant-styling consultations and installations. We assess your style and the conditions in your home to select foliage that will thrive. We also offer educational workshops.
New for this season: We’re adding more collections of planters, as well as a line of beautifully designed growing lights that keep plants happy and healthy in areas that may not have bright, natural light. We’re also offering fresh wreaths created by a local florist and living holiday decor.