Behind The Hip Peel-And-Stick Wallpaper Made Entirely In Arizona


Floral wallpaper swatch with coordinating wood, stone and fabric samples.

Peel-and-stick wallpaper brand Form Paper Co. is made locally in Arizona. (Photo: Alexandria Whitefeather)

When the pandemic struck, few industries were hit as hard as the restaurant and hospitality sector—and the designers like Dala Al-Fuwaires who catered to it. But if necessity is the mother of invention, then crisis is the mother of innovation. Al-Fuwaires took this dip as the push she needed to enter the product marketplace with peel-and-stick wallpaper designed and produced entirely in Arizona. Here, the designer and founder of Form Paper Co. weighs in on the power of (wall)paper.

How is Form Paper Co. different from other peel-and-stick wallpaper brands? It is both commercial and residential friendly, and all the patterns are created in-house by interior designers. 

What inspires your patterns? I like to think of our designs as bold, hip and edgy but also timeless, so I try to avoid anything overly trendy. A lot of our projects inform what we create. Cafezal do Brasil, for example, was made for a local coffee shop. The pattern is based on topographical maps of coffee farms. 

What are three pointers for picking the perfect pattern for a space? 1. Consider the mood you’re trying to create. Do you want to promote energy or calm? Find a design that aligns accordingly. 2. Use the paper to scale a room up or down. A larger room can use a bigger pattern; a smaller room can accommodate a more detailed pattern. 3. Color can be hard, because your taste changes year-round. So, look at your closet and pull out the items that you wear the most and feel best in for inspiration.

Why is wallpaper here to stay? It is an easy way to add character to a space while giving you the flexibility to change that character as often as you like.

Rolls of graphic wallpaper in hues of white, cream, blue, orange and brown.

Form Paper Co. describes its wallpaper designs as bold, hip and edgy but also timeless. (Photo: Alexandria Whitefeather)

Headshot of designer Dala Al-Fuwaires in front of mood board for form paper co

Designer Dala Al-Fuwaires, founder of Form Paper Co. (Photo: Alexandria Whitefeather)