Is it an art gallery, a coffee bar, a historical exhibit or a kitchen showroom? Gaggenau’s new brick-and-mortar location in the Miami Design District is all of the above. The German appliance brand—part of BSH, alongside Bosch and Thermador—has made its Magic City debut with an experiential showroom. Patrons can stop in for coffee and wine in the lounge area, admire the work of artisans in another, take in views from the rooftop patio and learn the 341-year-old company’s history through an in-store film and artifact display.
Merging South Florida and German aesthetics, Munich architecture firm 1zu33 designed the space with coastal tones, textured walls, wood elements and expanses of glass for a “Minimal Deco” style. Contrasting the clean lines of the minimalist area, “The more Deco side—featuring the focal-point 400 series kitchen and lounge—has a 1940s-inspired color scheme of sandy corals, complemented by jade-green jewel-toned velvet sofas, architectural arches and fluted details,” says Heather Ryan, head of Gaggenau RNA, BSH Home Appliances Corporation.
