The Hamptons Is Getting A Second AERIN Boutique



Aerin Lauder is introducing a second East End location of her eponymous boutique this summer.

“My family and I have a special connection to the Hamptons,” Lauder says. “Opening a store in a place that possesses such personal history is a special opportunity.”

To continue that local link, she hired architect and interior designer Daniel Romualdez, who owns a home in Montauk, to design the East Hampton locale. The store will showcase AERIN’s fabric and lighting, custom designs and vintage finds.