Long a beacon of the La Cienega Design Quarter, Hollywood at Home is showing off a new look. “It’s friendly, welcoming and breezy,” says founder and designer Peter Dunham, who chose a Farrow & Ball pink shade for the space’s “intrinsically happy” vibe. “I always want to associate my collection with happiness.” Here, Dunham reveals the details of the makeover.
What inspired the redo? “I felt it was time to give the space a refreshed vibe. One of the biggest changes was opening our front room to connect with the outdoors, which is so much of what we’re about. The idea is also to have items in stock for those wanting to do small refreshes and busy designers on a mission to accessorize their projects.”
How does the showroom reflect your aesthetic? “My style is essentially California eclectic: a blend of American, European and global influences. Hollywood at Home gives me a way to bring these pieces together in clean spaces with high ceilings and great natural light. It’s a laboratory for trying out new patterns and how they mix.”
Describe the new displays. “Our front room is now a grab-and-go destination; you can shop cushions, lamps, throws and accessories all in one place. We also created an area for our indoor-outdoor teak furnishings, the core of our new brand, Peter Dunham Home— in-stock, ready-to-ship furniture. Wallpapers have also grown, and there’s a shop-in-shop for my own line of textiles.”
Your favorite debuts? “Our dining bench, which I hope people will use in mud rooms and kitchens. And since we’ve got a lot of geometric textiles, we’re adding curves and flowers and reinventing one of our best-selling prints, Zanzibar, as a Sunbrella performance woven.”