HomeGoods’ Sister Brand Makes Its U.S. Debut




HomeGoods fans, listen up: The sister store of the popular decor destination is opening its first of four American locations tomorrow.

Founded in 2001, Homesense has 109 stores in Canada and 46 stores dispersed across Europe, and as of Aug. 17, it’s officially bringing its design aesthetic to Framingham, Massachusetts — where its parent company, TJX Corporation, is headquartered.

Almost every home aspect is covered by the company, with departments including furniture, lighting, rugs, art and decor — all at value prices.

The brand’s U.S. expansion will extend into the end of the year with two Homesense stores planned in New Jersey. The East Hanover location is expected to open Sept. 7, while the Ocean Township store is slated to open in October. A second Massachusetts location, in Westwood, is also in the works.

Although the American stores will share the same name as the brand’s international locations, they will be slightly different. Stores will contain a similar mix of global decor, but with larger assortments and concept displays to inspire customers.

Here are some details on what to expect from the brand’s new stores, courtesy of Homesense:

A broad assortment of furniture.

Customers may find oversized upholstery, such as sectionals and sofas, futons and day beds, as well as leather furniture and expanded at-home workplace essentials, such as desks, bookcases and filing cabinets.

Accent decor conceptually displayed to entice the senses and inspire new discovery.

This may include oversize rugs up to 14 feet long, as well as rounds, runners and scatters; a wide variety of hanging chandeliers and brightly lit lamps displayed individually in dedicated cubbies so that shoppers can more easily picture them in their own home; and a chair gallery where shoppers may discover everything from dining chairs to bar stools as well as pillows, poufs and ottomans of different sizes and shapes for comfortable, stylish lounging options.

Expansive displays of art, mounted for gallery-style shopping.

Free-standing fixtures and oversized easels to complement the in-store gallery wall and help customers visualize the fit in their spaces.

Entertaining options for holidays and other special occasions.

Customers may find unique bar and game room furniture, such as card tables, pool tables, foosball tables and more, and an expanded selection of gifting items and wrapping essentials, making Homesense a go-to stop for at-home entertaining.

A “General Store” with all things organization, cleaning and home improvement.

Customers can discover hardware merchandise for the home, such as mailboxes, door stops, toolkits and fireplace needs; storage options like cubbies, storage lockers and more; and outdoor options like garden storage and furniture covers.

Take a tour of the new store, below, courtesy of a Facebook Live posted ahead of the opening. Plus, look at some of the brand’s offerings, which have been posted to Homesense’s Instagram account.