Linen Brand Matouk Opens Its First Retail Location In NYC


inside Matouk's retail store

Photo: Read McKendree

This spring, Matouk, the American heritage linen brand, is opening its first retail location, which will be located on the Upper East Side. “Matouk has been a New York story since 1929, when John Matouk arrived here from Syria by way of Italy and started the company in the Garment District,” says CEO George Matouk, Jr. “We chose the Upper East Side for our first retail store as a nod to that heritage, and also as a tribute to our customers, so many of whom live within walking distance of the House of Matouk.”

Designed by Mindy Matouk, the brand’s creative director, in collaboration with Morgan Wendelborn of Wheelhouse NYC, the House of Matouk is a two-story space in a prewar historic residential building. She notes that, in addition to showcasing the brand’s complete line and offering customization services, the boutique is outfitted by partner brands like The Urban Electric Co., Waterworks and Schumacher.