Havenly Is Tapping Into The Home Goods Market With 3 New Curated Brands


woman on rug with puppy

In 2014, entrepreneur and Denver transplant Lee Mayer began her takeover of the digital design space by co-founding Havenly, an online alternative to traditional interior design services that digitally delivers custom decorating ideas. Now she’s making her next big move: launching three new Havenly-curated home brands. Here, Mayer shares the details with Luxe.

living area with gold table and green wallpaper

vignette of bed with cozy pillows

stacks of pillows and fabric with plants in the corners

What inspired you to enter the home goods marketplace?

We learn so much every day from our clients and designer base about what they are looking for in the market. This helped us see trends in design early on and identify gaps in the marketplace. The natural next step was to curate home brands offering on-trend goods at approachable price points to better serve our customers.

Tell us about the new collections.

One of our most popular styles is the quintessential California-casual vibe, with a relaxed yet refined quality that feels as lovely as it is livable. We introduced Cove Goods as our interpretation of the Pacific-natural lifestyle, paying homage to new coastal design with neutral colors, woven textiles and timeless details. Roam Common is all about la vie bohème. Inspired by free-spirited style, the line features organic textures, globally inspired motifs and pops of vibrant color. And we created Studio Marcette to infuse everyday luxury into our clients’ homes; it combines trending patterns, rich textures and clean lines to make any space feel a little more glamorous. At Havenly, we call the inspiration behind this brand “Parisian Modern”—a mix of ornate details and modern sensibilities.