As the saying goes, nothing endures but change. Luca Lanzetta Group took this to heart when it upgraded its 3,000-square-foot Molteni&C showroom in Chicago’s Design District.
The new look reflects the company’s identity under the art direction of Belgian designer Vincent Van Duysen and carries visitors through one vignette at a time, rather than an open floor plan, to highlight the fine Italian design details.
“Design is like fashion–we do not have seasonal collections, but every year each brand introduces new products,” says Luca Lanzetta, founder and principal of Luca Lanzetta Group. “The showroom needed a refresh, so with the most recent collection by Molteni&C, we thought it was the perfect time to reimagine the space.”
