Rendering: Courtesy Museum of Ice Cream
When the Museum of Ice Cream unveiled a pop-up outpost in Miami Beach for two months in 2017, the interactive exhibit was so successful, it ended up staying for half a year. Now, it will have a permanent location in the Magic City, joining sister sites in New York, Chicago, Austin and Singapore.
Opening early this year, the museum will take over two floors in the Miami Worldcenter, dedicating 14,000 square feet to the sweet treat. “Our Miami location is an homage to the city itself and our growth as a leader in the experiential world,” says Maryellis Bunn, one of the founders and CEOs of the Museum of Ice Cream. “Our aim is to weave the city’s unique characteristics into every facet of the guest experience, from the treats we serve to the architecture and design of the space itself.”
This includes harnessing the use of AI, “from optimizing spatial layouts to sourcing design inspirations that complement Miami’s unique aesthetic,” she adds. Visitors will experience 10 installations, including the infamous Sprinkle Pool (above), filled with hundreds of antimicrobial versions of the classic topping.
