Begin Your Treasure Hunt At This Beloved Antique Destination


Newel showroom with colorful artwork, wooden console table and black leather armchair

Antiquities titan Newel recently expanded its business, acquiring Gary Rubinstein Antiques & Modern Design in Hollywood and taking over that gallery space. This marks the 84-year-old company’s first venture in South Florida and opens up a world of possibilities beyond their already impressive inventory of more than 35,000 pieces. Read on as Newel’s CEO, Jake Baer, shares how the company’s storied past will continue to evolve with this new chapter.

Significance of this procurement. By combining Newel’s expertise in traditional antiques with the former Gary Rubinstein’s focus on modern design, we have created a unique opportunity to source a broader range of exceptional pieces. Many items were never cataloged or shown to the public, so we’re in the process of indexing 1,000 unseen items, so they can be viewed for the first time. Surrounded by luxury estates, Hollywood is also a strategically ideal location to source new inventory.

Unique to South Florida. Interior designers and clients will discover an incomparable range of antique and contemporary furniture and art, including modern and midcentury objects. Some of the notable designers include Gio Ponti, Paul Evans, Paolo Buffa and Jules Leleu, whose works are highly sought after as well as bespoke and contemporary pieces by Karl Springer and Hyunae Kang. 

Gallery showcases and inspiration. The space is curated in a way that highlights the value and beauty of each individual piece, while also showcasing how these items can be displayed together to create a particular and cohesive look. One of the distinctive features of this location is the way that it mixes and matches contemporary works with antiques. This provides patrons and designers an opportunity to create bespoke interiors that seamlessly blend old and new.