NYCxDESIGN Launches Poster Campaign In Support Of New York Businesses


Home is Where the Heart Is by Sara Bengur with Veronique Gambier

A global pandemic can’t stop NYCxDESIGN from supporting the creative communities found around New York City’s diverse boroughs. This month, NYCxDESIGN debuted a poster campaign to celebrate the spirit of New York and to provide aid to local businesses. New York-based designers including Alison Rose, Katie Curtis, Marie Burgos,  Leyden Lewis Design Studio, Lori Weitzner, and Timothy Corrigan, many in partnership with local organizations, created original artwork that showcase their love for the Big Apple a la Milton Glaser’s iconic “I LOVE NY” emblem.

An Ode to NYC is much more than just an expression of love for this city,” says New York City Economic Development Corporation Vice President Alex Costas, “It is also a showing of support for NYC’s creative industry, from the artists and designers, to the showrooms, stores, and cultural institutions that keep our city moving forward and make it the creative mecca that so many are drawn to.”

New York in Full Color by Lori Weitzner

In June, NYCxDESIGN launched an Ode to NYC, where designers from near and far shared messages and videos of love, hope, and longing for the beloved city. “We were so moved by the outpouring of love, support, and hope that was generated through our initial activation that we knew we had to continue the program into the fall,” says Valerie Hoffman, NYCxDESIGN Program Director Valerie Hoffman.

These posters can be found on display throughout the city in design showrooms, restaurants, and retail stores, and will be digitally projected within Fulton Center, The Oculus, and on-board the NYC Ferry fleet. These posters are available for sale on the Poster House’s website with proceeds going to the Black Artists + Designers Guild (BADG).

By Manuel Miranda on behalf of AIANY/Center for Architecture

The program is supported by dozens of showrooms across the city. Posters are showcased at Verellen Atelier, Hamilton Sinkler, Circa Lighting, Room & Board, New York Design Center, Samuel & Sons, Brown Jordan, Sherle Wagner, Gaggenau Design Studio at A&D, Cancos, Forty-One Madison, Bard, Waterstone Co, Artemide, and Marvin at Window-Fix. The works are also on view at The Shade Store in Midtown East, Flatiron, and SoHo—employees will be sporting An Ode to NYC t-shirts throughout the month of October to show additional support. Caesarstone has committed to displaying posters in seven of its locations: Studium, Cesar NYC Kitchens, Manhattan Center for Kitchen and Bath, Bilotta, NY LOFT, Urban Homes, and AF New York. Meanwhile, David Sutherland Showroom will showcase posters at both its NYDC and D&D locations—Timothy Corrigan designed a poster in collaboration with its Perennial Fabrics brand. Similarly, Artistic Tile’s Flagship and A&D outposts will serve as viewing spots—designer Alison Rose’s An Ode To NYC poster was inspired by her tile collection for the brand. Waterworks’ Midtown East and Flatiron spaces will also feature the posters. Each participating showroom will exhibit three from the collection.

SANDOW, the operator of NYCxDESIGN, is the parent company of Luxe Interiors + Design as well as other luxury publications including Interior Design, Metropolis, and NewBeauty.