Upon walking into interior designer Amanda Lindroth‘s Palm Beach boutique you’ll find yourself in a space reminiscent of a beachside bazaar. The shop, Lindroth Design, is filled with such treasures as vibrant cotton blankets that beckon to be draped over a pool chaise, rainbow-colored glassware and block-printed napkins imported from India. “The items I pick are normally very classical in theme,” Lindroth says. “I love the idea of Florida in the 1930s to ’50s–a time when East Coast America came down for a few weeks in the winter, and entertaining for lunch and dinner became a focus.”
To capture this nostalgic Floridian mood, Lindroth offers a variety of naturally woven items–from traditional French wicker-wrapped decanters and Cambodian-made canisters to delicate raffia-crochet baskets only sold in Paris and Monte Carlo that have become a customer favorite. Her most recent additions are wicker trays and baskets with leather handles, a style meant to capture historic resort locales like Miami and Key West.
Since childhood, Lindroth has had a keen eye for style and detail. “My parents built a new house in 1972 when I was 9 years old, and I remember putting together a storyboard of the room I wanted–complete with a furniture plan,” says Lindroth. A self-admitted “closet decorator” until her 40s, Lindroth finally took the leap and began a professional career as an interior designer. To this day, her inspirational journey still begins with images–ranging from snapshots of iconic socialites to tropical foliage and Art Deco stripes–that incite her inner creative. “My desk, house, handbag and car are filled with images I print in a compulsive way,” she says. “I love posting them on giant 4-by-8-foot foam cores to start forming the language of my clients’ homes–it can get pretty messy!”
Much like her storyboards, Lindroth’s Palm Beach boutique, which she opened two years ago, is a living collage for her inspired leisure lifestyle. “I grew up in South Florida, so the aesthetic is very familiar,” she says. Splitting her time between her interior design hub domestically and in Nassau, Bahamas, Lindroth is known for her layered approach and chic resort aesthetic.
As a decorator, Lindroth’s most important task is to visually enhance a space by playing with furniture formations and embellishing with items from what she calls “The List”–her personal guide to essential home accents. Seeing an unfulfilled niche in the Palm Beach market where these special pieces–ranging from frames to side tables–could be purchased, Lindroth decided to open shop next to the popular Surfside Diner when the opportunity arose. “The store fell into our lap,” she says. “Florida is booming, and it felt like the right time to expand.”
But it was more than fortuitous timing that cemented Lindroth as the go-to source for resort-beach styling. Her intuitive knowledge of what people desire in their homes is what draws shoppers to her boutique and what attracts clients to Lindroth for her design services. “I have to read how people want to live,” she explains. “We need to tap into all senses, scale, color and light to achieve the important, unconsciously pleasing feeling in any space.” At Lindroth Design, that is a mission well-accomplished.