Don’t Miss This Home Goods Brand’s 2 Cozy Colorado Shops


Interior of shop with white sofas and armchairs with black-and-white abstract paintings on the wall

Storefront of Parachute in Denver

With its emphasis on laid-back luxury and social and environmental responsibility, California-based home goods brand Parachute has been a natural match for Colorado consumers since its debut in 2014. As its offerings have expanded from super-soft textiles to furniture and mattresses, Parachute’s brick-and-mortar presence has grown as well, most recently with stores at Boulder’s Twenty Ninth Street retail center and Denver’s Cherry Creek North shopping district.

Designed to feel like a home, each boutique comprises distinct spaces, including a fireplace-warmed living room where shoppers can browse the brand’s growing furniture collection and bedrooms showcasing bed frames and mattresses dressed in Parachute’s signature bedding.

The Boulder shop’s spa-like bath area features a large soaking tub, while the Denver location includes a kitchen stocked with tabletop decor and a bath section outfitted with a marble sink—so guests can experience those ultra-plush towels firsthand.