West Hollywood’s La Cienega Design Quarter Has A New Can’t-Miss Stop


A white armchair with a throw pillow next to shelving at the Parachute West Hollywood shop

Folded sheets and towels on shelving at the Parachute West Hollywood store

Parachute has opened in the heart of West Hollywood’s La Cienega Design Quarter. Visitors will find the bedding, bath and decor essentials for which the L.A. company is known, as well as new releases, including their Fair Trade Certified rug collection and debut furniture line that launched late last year.

The latter is inspired by midcentury Danish classics and comprised of thoughtfully crafted sofas, tables, chairs and lighting—all with an emphasis on clean lines, plush comfort and sustainability. (Many of the pieces are made-to-order to avoid overproduction, and fabric choices include PFAS-free options.)

But what really sets this location apart is the inclusion of the company’s first in-house Design Studio, created to help support their ever-growing trade program. All visitors, including design professionals, can schedule in-person appointments to access tools like swatches and tear sheets—and even custom room plans—to curate their selections with greater ease.