Timeless Luxury Meets Historic Charm At This Dallas Showroom


Staged bedroom and living area with white and cream palette and linens in a showroom

Built-in shelving displaying pillows, linens and home accents next to a showroom information desk

What better way to celebrate 50 years than with a little refresh? For Peacock Alley, the milestone anniversary came in the form of a new 2,847-square-foot showroom. Located in Uptown Dallas, the flagship shop lives inside a circa 1900s two-story house. Filled with charming architectural details, the abode was updated while keeping its historical character. Bathed in natural light, it’s a perfect milieu to show off collections imported from the best mills in Italy and Portugal.

“Our new location provides a unique shopping experience where we can properly showcase the vast array of our offerings in a home-like setting,” says Jason Needleman, CEO of Peacock Alley. Look forward to all the classics along with new candle collections, lighting, rugs and books, plus a swatch wall that allows customers to bring samples home. The company also continues to emphasize non-profit work, partnering with local organizations such as Dwell with Dignity and Community Partners of Dallas.