Dallas builder Ben Coats has earned a reputation for producing elegant homes that defy trends yet feel very of-the-moment. “You want the big picture, architecturally, to be timeless, but have these undertones that are really current,” he says. “That way, as the home ages, it won’t feel dated.”
We sat down with Coats to discuss the state of architecture today, the fiber of his business, and how he distinguishes himself from the pack.
Work with the best.
We have a large pool of design talent. We never want to do the same stuff over and over, so we cycle between five to 10 of the top architects in the United States, and we push to mix it up style-wise.
Develop details that set you apart.
Our homes are always light and bright. We try to get three walls of light in every room. They also have what I would describe as a warm color palette that feels distinctly Southern. And lastly, our floors have become somewhat of a signature. They’re natural or limed white oak with no stain.
Keep a competitive advantage.
Having an in-house realtor proves to the broker’s community that we are so pro-realtor that we have someone we work with exclusively. I think that loyalty sets the tone for what the company’s about.