How This San Diego Showroom Is Like A Candy Shop Of Remodel Materials


Blythe Interiors showroom with armchair, geometric-pattern rug, chandelier and black-and-rattan chairs

Interior designer Jennifer Verruto has opened Blythe Interiors, a new studio and showroom in central San Diego, after outgrowing her previous location.

“This space is flooded with natural light and was ready for build-out, so we could customize everything, filling it with life and personality,” she says. Now, there is an area for her design team to work from, a showroom she likens to “a candy shop of remodel materials,” and a boutique filled with handpicked accessories. There’s even a kitchen and espresso bar.

“We want people to feel welcome here—the idea is that they can immerse themselves in design and get inspired.” Verruto also hopes to engage the local community through trade events and mentoring. “I want to be the designer I wish I’d met early in my career,” she explains. “Through one-on-one coaching and group programs, I can provide guidance in a way that’s never been offered before in San Diego.”