Marvel At These Alpaca Fiber Rugs Inspired By Wine Country


Wood bench and throw pillows atop a neutral rug in front of a large window.

Sandra Jordan Prima Alpaca has launched its first rug collection, joining forces with Brian Erden, founder of custom rug maker Erden. The collaboration was born from the duo’s explorations of the potential of Prima Alpaca, among the world’s rarest natural fibers.

“Brian and I traveled to the Andes together to source Prima Alpaca fiber,” Jordan says. “I love talking with Brian and working with him. We have a shared passion for natural fibers and are always learning from each other.”

The collection, handcrafted by Erden’s skilled artisans in Nepal, comprises three styles inspired by Jordan’s rural headquarters in Sonoma Valley and her effortlessly elegant textile designs. “When we are together, we do what we both love to do most,” Erden says, “which is design, create, think and explore.”