FEED TO FOLLOW: @simodesign
WHO: Sam Gnatovich and Alexi Rennalls are the husband-and-wife team behind L.A. design-build studio Simo Design. Known for melding an appreciation for the past with contemporary styling, they define one current project as “a midcentury pavilion meets old-world European villa.”
WHAT: Their posts capture the cohesion of their projects (from historic renovations to new builds) and often include outdoor spaces. The couple firmly believes that having an outdoor area devoted to enjoyment—be it a cabana, a dining area or a fire pit—helps their clients take better advantage of the Southern California climate.
WHY: Gnatovich and Rennalls aim to share images that convey the narrative of their projects, preferring to tell the whole story of how a project unfolds rather than just show the end result.
IN HER WORDS: “We always try to be authentic in our design approach. Authentic to ourselves and to the spaces. Hopefully, our feed reflects that,” says Rennalls.