At first glance, the handcrafted pieces that comprise Colorado custom furniture company Sjotime Industries’ first line of ready-made residential furnishings are striking in their simplicity.
Crafted of white oak, these modern tables, seats and accessories rely on subtle details—notched tops that expose the end grain of subtly angled legs, the linear quality of rift-sawn wood—to catch the eye. But according to Sjotime (pronounced “show time”) founder Dan Sjogren, this style, which takes cues from Scandinavian furniture designs, is anything but simple. “The attention to detail, the primacy of materials in their natural state and the elegance of execution and composition…is a very challenging aesthetic to achieve,” he says.
To pull it off, he and his team use modern technology and time-tested techniques to build each piece. The finished products are sold online and, as of last summer, at the Sjo Room, a storefront in Denver’s Golden Triangle neighborhood that Sjogren designed to feel like an apartment. “There’s an uncluttered, Scandinavian vibe to the interiors that’s meant to highlight the personality of each piece while giving customers a feel for how the furniture and artwork might work in their own homes,” he says.