WHO: Joanna Hawley-McBride, a Seattle-based blogger, prop stylist and content creator who’s garnered a Pinterest following of 3.8 million and whose website, jojotastic.com, is a go-to for casual lifestyle inspiration.
WHAT: Soulful self-reflection and storytelling, plus small-space living tips. She also teaches small businesses how to grow with The Jojotastic School of Social Media.
WHY: With a degree in industrial design and experience as a product designer and trend scout for Nordstrom and Anthropologie, Hawley-McBride has an eye for beautiful things.
IN HER WORDS: “I’m the nerd who clips magazine articles and mails them to friends, so it’s no wonder I’ve made a career of sharing. In my mind, it’s all about telling your story in a holistic, beautiful way.”