Cottagecore Meets British Mysteries At This New Design Venture


Light blue weathered-wood armoire with homeware display and rattan chair against yellow wall at The Six Bells store

Photo: Nick Glimenakis

For Audrey Gelman’s next act after founding women’s workspace company The Wing, she’s turned her attention to a decidedly smaller-scale project: The Six Bells, her new country homewares store in Cobble Hill.

Obsessed with British mysteries, she even created a backstory in the fictional village of Barrow’s Green to situate The Six Bells, complete with a town map and character biographies that can be explored on the boutique’s website.

In the quite real brick-and-mortar shop, interior design firm Roarke Design Studio brought Gelman’s vision to life with buttery yellow walls painted Farrow and Ball’s Cane, gingham curtains, framed quilts and painted wooden chests. “Think of it as entering a cozy mystery and being able to shop from your favorite character’s home,” explains Gelman.

Among the store’s thoughtfully sourced items, head of merchandising Marie Joh shares that her favorites include original Gee’s Bend quilts handcrafted by a women’s collective in Alabama, Straw London baskets and Noemie Sérieux hemp soy candles.