Trend Prediction: Out With The Gray, In With The Cozy In Arizona



Kaitlyn Wolfe knew from an early age that design was where her heart was. Her head, however, was in a different place. Now the principal of Iconic Design + Build, Wolfe well remembers redecorating her room as a child and helping friends turn their spaces into homes during her college years. “I don’t think I knew I could do that for a career,” she laughs. It wasn’t until she moved to Arizona to pursue her MBA—after earning her B.S. in Biology and Neuroscience—that everything clicked into place. Here, she shares her insights on finding inspiration, the essence of luxury and the future of design in Arizona.

marble waterfall island with barstools

bedroom with white sheets blue walls

mounted faucet bathroom

Where do you find inspiration for your projects? I definitely pull inspiration from nature. I love the desert, hiking, camping and visiting national parks.

What should every home have in 2021? Integrated lighting, sculptural elements and natural materials. Natural materials bring a sense of serenity to a space, which you can achieve by combining natural wood tones, concrete and steel.

Where do you see design moving in Arizona? Cozy contemporary. People don’t want everything white or gray.

Share what’s on the horizon for your firm. We just moved into a really lovely office in Scottsdale Airpark, and we’re working on a cabinetry collection due out early this year.