Why Wayfair’s New Luxury Brand Is A Game-Changer



Image Courtesy of Lexington/Perigold

Today, Boston-based e-commerce powerhouse Wayfair Inc. is introducing its latest online destination: Perigold.

And as the name suggests, it’s the company’s most luxurious brand yet.

Offering an extensive selection of high-quality home furnishings and decor, Perigold gives shoppers the ability to browse a curated selection of more than 75,000 items from 300 top brands, including Schumacher, Hubbardton Forge, Sferra, and Arteriors.

In a world where access to what seems like an unlimited selection of products online can be overwhelming and stressful, Wayfair Inc. has found a way to make the process of shoppers finding their favorite things easier and relatively stress-free.

“It is now possible to explore, discover and shop beautiful home furnishings and decor items from the most prestigious interiors brands all in one place,” vice president Paul Toms explains. “At Perigold, we are dedicated to bringing the very best in home to shoppers in the most seamless and delightful way possible.”

Much like its sister brands — Joss & Main, DwellStudio, All Modern and Birch Lane — Perigold offers free shipping on all orders over $49. But there are a few extra perks, such as round-the-clock concierge services (a huge plus for early-bird and night-owl shoppers) and white-glove delivery service that includes in-room delivery, full assembly and packaging removal.

So go ahead, browse away. You just might end up redecorating your entire home with just a handful of clicks.

Prefer the IRL shopping experience? Check out what this designer has in store for High Point furniture market next month.


Image Courtesy of Stanley Furniture/Perigold


Image courtesy of Precedent/Perigold


Image Courtesy of CR Laine/Perigold