American Leather's President Shares Exciting New Developments

Veronica Schnitzius has a secret to tell. Behind the scenes, the American Leather president is orchestrating an exciting new concept that promises a sophisticated spin on its brilliantly engineered furniture. The premium brand within the American Leather house will wrap luxurious materials over softer, sophisticated silhouettes. “It’s a more editorial line,” she divulges.

The news adds another layer of success to Schnitzius’ two-decade-long career at the company, where she cut her teeth as an engineer before rising through the ranks. The Colombia native—who came to the U.S. during a period of unrest in her home country—has remained committed to innovation and perfecting the craft of manufacturing. Indeed, the Dallas factory itself is a thing of beauty. Inside, soaring stacks of leather surround engineers and artisans who produce pieces made to last a lifetime. “We joke that we make our frames like tanks,” she says. And soon, she’ll bring that expertise in craftsmanship to the company’s elevated new brand.

The company’s ongoing evolution also brings an even greater focus on the design community. Its dedicated trade program gives designers the chance to apply a wide range of aesthetics to its customizable furnishings: Imagine American Leather sleeper sofas taking a traditional tone or coastal Bohemian spin. Designers can explore the possibilities—and streamlined order management processes—on American Leather’s new dedicated B2B platform.