/ December 9, 2025
A living room with couch, coffee table, desk with book shelves and a reclining chair.

Fair

Brad Ford

New York City

Over his years working as an interior designer, Brad Ford constantly found himself sourcing unique and handsome objects by contemporary artisans. Seeking a space to share these discoveries with the world, Ford opened Fair in the New York Design Center—a showroom intended to feel “less like a traditional retail space and more like a curated experience,” he explains. The name itself is rooted in the idea of integrity—thoughtful materials, responsible production and genuine passion—which is indeed the connective tissue across Ford’s tight edit of everything from handcrafted furniture to one-of-a-kind lighting, ceramics, textiles and sculptural objects, all set in an immersive environment that speaks to his warm, modern aesthetic. “We want people to take their time, ask questions and connect with the stories behind these pieces,” says Ford. “It’s a slower, more mindful approach to design—and to life, really.”

Brad Ford
Photo: Danny Seo

Inside The Showroom:

A crescent-shaped couch sits in a showroom with other seating, a mirror and tapestries.
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A soothing aura encompasses the Fair showroom at the New York Design Center, where Brad Ford’s eye for honest materials and storied furnishings is on full display.

White and black vases sit on a wooden low table near chairs and a decorative wall hanging.
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A light-colored couch sits on a rug, near an accent table and decorative wall hanging.
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A living room with couch, coffee table, desk with book shelves and a reclining chair.
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5 Design-Centric Gifts With Thoughtful Materials And Modern Sensibilities

Look no further than one New York City outpost where rustic refinement reigns supreme.

“We focus on work that has longevity—objects that are well-made, soulful and often crafted by hand. It’s that intersection between modern and artisanal that defines our sensibility.”

-Brad Ford

Firewood Carrier By Fern

Battuto Ice Bucket By DBO Home

“This practical yet striking piece turns a simple chore into a beautiful ritual. Constructed from saddle leather and white oak, it’s as durable as it is elegant.”

“Handcrafted in porcelain with beaten facets and leather handles, the textured glaze adds warmth and character. I’d gift this work of art with a bottle of champagne!”

A red metal firewood carrier filled with wood.

Fin Bookends By Studio Henry Wilson

Formation Vase By The Third Room

“Made from solid brass with a subtle patina, these refined statement pieces balance weight and elegance effortlessly.”

“The fluid silhouette and subtle translucence evoke natural forms like river stones. It’s the kind of piece that transforms with the light and always feels considered.”

Vessel No. 6 By J.M. Szymanski

“This blackened steel vessel balances craftsmanship and precision. Its tactile finish and sculptural presence make it both functional and visually captivating.”

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