MR. Is The Result Of This Seattle Studio's Hot New Rebrand

In the last two decades, Seattle-based Inform Interiors has secured its place as one of the premier interiors retailers in the region. Now, the studio is entering its next chapter with a rebrand as MR. and a new showroom at Avenue Bellevue. What will remain the same is the firm’s reputation for bringing the best of international design to Seattle via a curated selection of contemporary furnishings, lighting, carpets and objects.

Meant to be pronounced “mister,” the new name is an acronym of co-founders Allison Mills and Hillary Rielly’s last initials. “As a proudly woman-owned firm, we’re taking this traditionally male form of address and flipping it,” says Rielly, MR. president. The new showroom amps up the studio’s unique brand of visual storytelling, offering a series of curated vignettes. “Each region of the showroom is like a different chapter,” Rielly adds. “We’re looking forward to seeing how the story develops.”