Known for delivering eclectic designs with an artistic edge, Lucinda Loya takes cues from fashion in her couture approach to interiors, adding detailed elements tailored to each project. The Houston-based designer, who recently partnered with Flavor Paper to create a striking new wallcovering called Rift, is an expert in dramatic contradictions of pattern and color. Here, Loya shares the details on her newest collaboration—plus her best tips on wall treatments for any home.
Lucinda Loya
What are your top tips for layering color? To begin, I always ground my interiors with shades of black and white. Bringing in unexpected colors, such as chartreuse and maroon, can keep things fresh.
Which wall treatments are you excited about right now? I like to use wallpaper on ceilings, which draws the eye upward and creates a different sense of dimension. I am not afraid of mirroring walls, and I like using paint as a pattern by color blocking.
Describe some ways to work with pattern in a space. The best way to mix patterns is to find commonalities within them, whether it be by design or complementing a color or two. I favor organic forms and like to repeat the same movement at different scales.
What inspired the design of Rift? A textile that I saw on a fashion runway. The organic shape and color tone reminded me of woven papyrus that had been scorched on the edges, and it sparked the idea of deconstruction.
What’s in the works for Lucinda Loya Interiors? We are launching two designs with The Rug Company in 2025, and I am collaborating with Kast Concrete Basins. We are also thrilled to appear in two more upcoming books, the Design Leadership Network’s The Living Room and Andrew Martin’s Interior Design Review.
Rift by Lucinda Loya and Flavor Paper