In Chicago’s River North neighborhood—where galleries, studios, and design-forward showrooms converge—210 Design House has created a multi-level interior that feels less like a traditional showroom and more like an immersive design laboratory. In this episode of Step Inside, senior designer Alexander Adducci guides viewers through the space, revealing how material experimentation, architectural detailing, and spatial planning come together to reflect the studio’s design philosophy.
From the outset, the showroom is conceived as an experience in movement and discovery. Rather than presenting products as isolated moments, the design unfolds sequentially, allowing materials, systems and finishes to reveal themselves through scale, contrast and proximity. It’s a thoughtful approach—one that mirrors how clients actually encounter and inhabit space.
Materiality is the clear protagonist. Throughout the showroom, Italian cabinetry systems from Modulnova take center stage, not as static fixtures but as architectural elements. Stone-clad pivot doors, wrapped seamlessly around concealed mechanisms, act as thresholds rather than dividers—blurring the line between furniture and structure. In one display, high-gloss lacquer cabinetry is paired with natural stone that continues uninterrupted to the ceiling, emphasizing verticality and creating a sense of quiet monumentality.
What makes this showroom compelling is not just the caliber of the products on display, but the way 210 Design House contextualizes them. The showroom isn’t a catalogue rendered in three dimensions; it’s a narrative about how kitchens and living spaces are evolving—becoming more architectural, more integrated and more attuned to the way people actually live.