If walls could talk, they would surely be buzzing about the new Wolf-Gordon showroom, which made its debut at The Mart this summer. The American surface design brand’s growing assortment of wallcoverings, wall protections, upholsteries, draperies, paints and even dry-erase coatings are now on display in the 2,400-square-foot space. “This was our first true opportunity to create a showroom in Chicago that fully embodies our brand at Wolf-Gordon. We’re playful, we take risks and we have a deep love of color, pattern and scale,” says Marybeth Shaw, chief creative officer of marketing and design. “To bring that vision to life, I reached out to Sarah Dunn and Martin Felsen at UrbanLab—the perfect architectural team to design a space that not only captures our spirit but accommodates the many product categories we’ve expanded into over the years.” The vibrant showroom lures visitors inside with its bold design, where features such as columns of stacked cushions showcasing their upholstery collection encourage exploration. A circular lounge-like area spotlights the brand’s newest product category: drapery. There, upholstered stools are surrounded by a selection of draperies, ranging from blackouts to sheers to velvets. Products aren’t displayed only on the floor; the brand’s Gather acoustic panels are installed overhead, mitigating sound while creating a sense of intimacy.
