This fall, with the arrival of its inaugural U.S. showrooms, modern furniture specialist Article is further broadening from clicks to bricks. The retailer, which was established in Canada as an e-commerce business in 2013 and opened its first physical location in Vancouver, is slated to open stores in San Francisco and Bellevue, Washington. “The West Coast has always been core to our business and represents roughly a quarter of total purchases,” says cofounder and CEO Aamir Baig. “It’s where our company is headquartered and where we built early infrastructure to support customer demand. Expanding our retail footprint to California and Washington is a natural next step.” The 8,000-square-foot San Francisco storefront lands in the city’s Design District, making it a draw for industry professionals and consumers alike. Shifting buying beyond the screen, Article is poised to deliver a more personal and compelling experience: Settle into a tufted leather sofa or an outdoor chaise lounge; or pull up a chair at a white oak dining table or powder-coated metal patio table. In addition to home-delivered products and complimentary design services, visitors can expect to find a feature chair wall, curated vignettes and cash-and-carry goods.
