In partnership with TED Milano, luxury e-commerce site Artemest debuted an intimate live installation at a landmark 1930s villa during Salone de Mobile.
Defined through interactive vignettes brought to life by Milan-based theatre company MoveOn, the “Living Objects” display marked the first time the curator of Italian handmade decor fully designed and decorated a home.
The goal, says Artemest co-founder Ippolita Rostagno, was to poetically showcase a selection of contemporary furniture, lighting and accessories through the lens of everyday living — in an apartment linked to the studio of renowned architect and designer Gio Ponti, no less.
“Very much like one would go about decorating a home, Artemest and TED imagined the personalities and habits of the inhabitants and then designed around their taste,” she says of staging the property, which houses the TED showroom.
“More than a traditional family, some Italian archetypes were explored: the worldly intellectual, the extravagant wife, the proper grandmother, the restless youth. All details speak of a combination of these ideas, more than of one singular point of view.”
Beyond the artistic vision, the ultimate mission was to help members of the design community envision how pieces would translate in a completed residence — whether in a formal entryway or a picturesque terrace.
“We were excited to bring together small and large objects as well as more specific applications, such as hand-painted wall paper, that are difficult to communicate as finished products,” Rostagno says.
Here’s a glimpse at six of the products featured among the Artemest x TED Milano installation.
Set of 4 Seats Biedermeier Briarwood, Malvezzi
Globo Chandelier, Badari
Targa Light Blue Sofa, Gebruder Thonet Vienna GmbH (GTV) – Wiener GTV Design
Vintage Light in Arabescato Marble, Andrea Giovannetti
Rendez-Vous Red Bar Cabinet, Zanaboni for Borbonese
Synchronicity Desk, Ivan Paradisi