The modern, light-infused design behind Greenwood Brewing in Phoenix owes its creative genius to founder Megan Greenwood, Mackenzie Collier of Mackenzie Collier Interiors and…a playlist.
When Collier, who worked on the project with designers Yoselin Castro and Aleah Carter, was brought on, construction was already underway within the 1950s-era building. But with weekly meetings, an intimate knowledge of the Roosevelt Row neighborhood and said inspirational playlist provided by Greenwood, the design team’s plans came together quickly.
Greenwood wanted a space that felt simultaneously upscale and upbeat, a local destination where people could arrive for a first date in the beer garden or to savor a post-gym treat at the bar. (There’s even a dog-friendly courtyard.) Art Deco detailing and leather barstools (in the signature green Greenwood wanted) emphasize comfort and style. And the custom, 25-foot-long bar crafted from a single piece of alder wood nods to traditional pub seating.
The showstopper, though, may just be the custom, brushed-brass pendant lights that arch over the bar and open up the narrow space. The overall effect is as harmonious as that playlist Collier still switches on today.