The Novogratzes are at it again — this time with a massive pop-up store in NYC’s Meatpacking District.
Starting Dec. 9, fans of Cortney and Robert — design duo, parents of seven and HGTV stars — will be able to visit the space, located at 446 W. 14th St., to shop the couple’s first-ever retail location, “Home For The Holidays.”
The couple launched their furnishings and decor collection for Amazon.com over the summer with the mindset that the modern family, no matter how large, should have access to functional and beautiful design elements for the home. The Novogratzes deliver in price and style, offering rugs, beds, sofas, lighting and art for less than $500. Plus, for Amazon Prime members, shipping is free.
The pop-up marks a return to the city for the famous family, which has called the Hollywood Hills home for a few years.
Robert and Cortney are nomadic by nature, traveling with their seven kids in toe to encourage them to be citizens of the country and the world. But they will always have a soft spot in their hearts for Manhattan.
At the pop-up’s press preview, Robert briefly interrupted his wife, who was deep in conversation with pop-artist Ashley Longshore, to ask, “California or New York?”
To which Cortney replied, “New York! Are you kidding me?”
“We couldn’t imagine a better way to spend our holiday season than in New York City,” explains Cortney. “By teaming up with Amazon, we can offer our valued customers a variety of timeless, functional, and affordable items with complete convenience in a fun, unique way.”
“Home for the Holidays” will run from Dec. 9 through Dec. 23.
IMAGES: COSTAS PICADAS