Shops + Showrooms

Holly Hunt’s Onward Collection Marks An Ambitious New Evolution

Author: Zlata Kozul Naumovski / September 19, 2026
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Born from a desire to bring something fresh and new to the brand, Onward is Holly Hunt’s first collection designed under the creative leadership of Jo Annah Kornak, senior vice president and executive creative director, and Chris Eitel, design director (at right). “We wanted to reinterpret the brand’s legacy while continuing to build upon it,” Eitel says. “It is an ambitious evolution of our design language, offering a bolder look that signals a new era for Holly Hunt.” The nine-piece collection has an air of playfulness, embracing rounded forms and bold color stories with a focus on materiality and luxurious finishes. Take the Selina slipper chair (above), for example. With its sculptural lines and natural wood construction, it speaks to the quality behind each Holly Hunt piece. Notes Eitel, “Holly Hunt has always been at the cutting edge of design innovation, producing pieces that respond to the evolving tastes of today’s market while staying rooted in the brand’s core values of quality and craftsmanship.”

A man wearing glasses, a navy sweater, and sneakers sits sideways on a modern, cream-colored chair against a plain gray background.
Photos: Jonathan Allan
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