Talking Shop With Rob Dailey
Forty Five Ten
When did you open?
We opened on July 28.
Why Napa Valley for the first Forty Five Ten outside of Texas?
It’s an untapped market with a huge amount of annual foot traffic. The opportunity to put the brand in front of a global clientele was the perfect next step.
Tell us about the store’s design.
It’s simple and beautiful–black stone floors and white walls–but not too precious.
What can customers expect?
Shopping should always be about discovery. So, we asked ourselves, “What might you want in Napa?” A beautiful scarf when it’s cooler than expected; a hostess gift or accessory for your home; white jeans if you’ve spilled red wine on yours; or vintage sunglasses.